I am Shawn. I love advertising industry and know this industry. My design thinking, methodology and style of work are always changing, but there is one thing I never changed: Critical everything and speculative everything”. Good at consumer insight and firmly believe in the power of creativity; has the same logical ability as a scholar and enjoy presentation. Focus on problem-solving, prefer to keep a sane mind to examine this industry and try to create something good for the society.
“Does the world really need another chair?” Founder and CEO of Off-White and art director of Louis Vuitton once asked in the lecture of the Harvard School of Design. If the advertising won’t rely on prints, traditional commercial anymore, I’d like to be the first rebel.
I design, for the future.